New business models, digital technologies, and consumer profiles change quickly. Thus for retailers to compete, they have to keep up with all business aspects, from the store floor to its back office. 

To grab the attention and spending power of tech-savvy customers who want instant gratification, the store should focus on customer experiences – not just on products being sold. Use social, sensory and digital technology to rethink your space thus creating simpler processes and dynamic store experience.

Knowing your customers needs more than data. You’ll require contextual insights to draw them to your store and so improve conversion. Through studying individual behavioural insights, you could optimise engagement, personalize each experience, and make compelling yet relevant offers in real-time.

Advanced technology and new strategies are being used to attract, and retain customers hence raising revenue, however, the basics still apply. Modify your operating model to ensure it achieves business goals of customer data protection, lower costs and improve efficiency — yet keep the focus on customers.